From the Consortium’s largest in-market reusable bag tests in Denver and Tucson in 2023, we unlocked groundbreaking insights on what it takes to encourage and support new consumer behaviors that enable reuse and reduction––such as bringing your own reusable bag or opting to go without one.

After three months of testing reuse solutions in market 160+ retailers, from mom-and-pop shops to national retail chains, we paved the way to reduce millions of bags.

Learn about the Consortium’s strategy to scale reuse and drive a cultural shift, and the impact of collective action on reducing plastic waste.