Concentrates Initiative

Delivering more value with less packaging

Concentrated cleaning and personal care products represent an important opportunity to reduce packaging, deliver greater convenience and help advance source reduction. With clearer category language, stronger consumer education and more visible retail experiences, concentrates can become a more accessible and compelling choice for consumers.

Closed Loop Partners’ Center for the Circular Economy is bringing together brands, retailers, suppliers, innovators and other value chain partners to help unlock this opportunity. Through consumer research, policy analysis and shared learning, the initiative aims to build the foundation for broader adoption while helping producers prepare for California SB 54’s evolving source-reduction requirements.

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The Opportunity
Our Work
Focus Areas

The Opportunity

Every year, billions of home cleaning and personal care products are transported in large plastic bottles filled primarily with water. Concentrated formats can deliver more uses with less packaging, reducing the weight and volume moving through the supply chain. They can also offer practical benefits for consumers, including easier storage, greater portability and more convenient refill and reuse options.
25%
California SB 54's source reduction requirement for single-use plastic packaging by 2032
14.5M
tons of plastic and packaging generated annually in the U.S., according to the EPA
Billions
of home cleaning and personal care products used each year
80%
the potential water content of some conventional liquid products, adding weight and volume to the supply chain

Our Work

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Report

Enabling source reduction through concentrated formulas

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Focus Areas

Build the Evidence Base

Aggregate, anonymize, and synthesize consumer insights from participating stakeholders, industry research, and behavioral science to identify the key drivers and barriers influencing concentrate adoption.

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Design a Scalable Model

Develop an evidence-based blueprint for merchandising, communications, consumer education and retailer engagement to accelerate concentrate adoption.

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Create Public Resources

Publish research and best practices that enable organizations across the sector to build upon the work.

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Convene the Ecosystem

Create a neutral forum for collaboration among retailers, brands, researchers and policymakers to align around shared environmental outcomes.

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Related Content

Insights
Advancing concentrated formulas for cleaning and personal care to help brands and retailers meet California’s packaging goals
Report
Enabling source reduction through concentrated formulas

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We are  part of Closed Loop Partners—which includes the largest privately held recycling company in the U.S. and one of the largest circular economy capital management groups in the world—we’re uniquely positioned to bring research, design, and real-world implementation together.